We plan, build and run Facebook and Instagram ads for Australian businesses: campaign structure, audiences, creative testing, retargeting and conversion tracking. In English and Chinese, run from Sydney. Month-to-month, no lock-in.
Meta ads do two jobs: they put your offer in front of people on Facebook and Instagram who have never heard of you, and they bring back the people who have. Riseo runs the whole account, from structure and bilingual creative to the tracking that tells Meta which clicks became customers.
Paid social works best on top of steady social media management, which keeps your accounts worth visiting, and alongside creator and influencer campaigns, which give your ads content people trust. Below: who it suits, what we run, Chinese-language ads, tracking, the process and cost.
Businesses with a clear offer and a way to take enquiries: clinics, home services, education providers, car dealerships, hospitality, property and consumer brands, in Sydney, Melbourne, Brisbane and across Australia. It fits if:
It is a poor fit if the budget is too small for Meta to learn from, if nobody answers enquiries within a day, or if your buyers search with intent and Google should come first. We will tell you upfront if any of these apply.
A few campaigns with clear jobs: one finds new people, one brings back people who engaged, and each language gets its own campaign. Meta learns faster when budget isn't spread across dozens of small ad sets, so we keep it lean and test in the creative.
Meta's instant forms open inside the app and prefill the person's details: more leads at a lower cost, some of them casual. A landing page asks more and usually brings fewer, warmer enquiries. We choose by offer and follow-up speed, often run both and compare cost per qualified lead. Landing pages are scoped as a separate project.
On Meta, the creative does much of the targeting. We test a few distinct ideas at a time, varying the hook, offer and format (short vertical video, static images, carousels), and move budget to whatever wins on cost per lead or sale. Losing ads go each week; winners get fresh versions before they wear out.
Most people don't enquire the first time they see you. Retargeting shows a different message to people who watched your videos, engaged with your accounts or visited your website, answering what the first ad raised: price, proof or how to book.
We start broad on location, age and language and let the creative find the buyer, then add your own data: customer lists, website visitors and lookalike audiences built from your best customers. They live in your ad account and stay yours.
Australia has 1.4 million people of Chinese ancestry (census), and many use Facebook and Instagram daily alongside WeChat and Xiaohongshu. Meta is often the easiest paid channel for reaching them: you can target by the language people use in the apps and serve Chinese creative from the same ad account.
Translated English ads read as translations, and people scroll past. Our Chinese ads are written from the brief by native-Chinese marketers and run as separate campaigns so each language has its own budget and cost per lead. Many customers prefer to enquire in Chinese, so we check that the form, landing page or WeChat contact works in Chinese too.
E3 Energy, a solar and battery retailer, needed to reach English- and Chinese-speaking homeowners before a federal battery rebate changed. The program ran across Google Ads, Meta, Xiaohongshu and SEO and delivered 300+ leads in 30 days. On Meta, parallel English and Chinese lead campaigns brought in 294 leads. Read the E3 Energy case.
If Chinese-Australian customers are a core market, pair Meta ads with WeChat and Xiaohongshu marketing, where that audience researches and reads reviews.
Meta can only optimise for what it can see, so we check tracking before spending your money:
Each month you get a plain-English report: spend, results, cost per result, what we tested, what won and what changes next. If you tell us which leads became customers, we report on that too, because cost per lead alone can reward cheap leads that never buy.
Ads convert better when the account behind them looks active, with recent posts and real comments, which is why paid works best on top of consistent social media management.
Creators help from the other side. With usage rights agreed, content from a creator or influencer campaign can run as ads, including partnership ads shown under the creator's handle.
The ads feed back too: comments and saves on paid posts show which messages land and shape next month's organic content. For a local business, our Sydney social media and influencer marketing page shows how the pieces fit together.
There are two separate costs. Ad spend goes directly to Meta, billed to your card from your own ad account, so you see every dollar Meta charges and keep the account if we part ways. Management is our fee for running it, quoted after the free 30-minute session based on how many campaigns, audiences and languages you need.
We don't publish a fixed Meta management fee: an English-only lead campaign for one clinic and a bilingual program across several offers are different jobs. If your ads need a steady supply of new posts and video, that content can be bundled with our social media management; see what social media management costs in Australia for those bands. Ad management is quoted separately.
For how paid social fits a whole budget, read our digital marketing cost guide; if you are weighing newer channels, see what ChatGPT ads mean for Australian businesses. Every engagement is month-to-month with no lock-in and 30 days notice.
A free 30-minute session: your offer, your audience, whether Meta should lead, and a realistic plan for the first three months. No pitch deck, no obligation.
Book the free sessionHi Riseo team,
Message sent, we'll be in touch soon ✓