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Service Creators & Influencers

Creator & influencer
marketing (KOL/KOC).

We match your brand with the right creators, brief them, and run campaigns that get real reach and real content, across 小红书, TikTok and Instagram. Including the Chinese-Australian market most agencies can't reach. In English and Chinese.

The right creator beats the biggest one

People trust people. A recommendation from a creator their audience already believes in does what an ad can't: it borrows trust you haven't earned yet. But the win is rarely the biggest name. It's the right one, a creator whose audience genuinely overlaps with your buyer, whose content feels like theirs, and whose recommendation reads as honest rather than paid.

That matching is the hard part, and it's where most influencer spend is wasted. We handle the whole process, from finding and vetting creators to briefs, contracts, content approval and tracking, so you get real reach and a library of authentic content, not a pile of posts nobody remembers. And on 小红书, where KOC word-of-mouth drives buying decisions, we work with Chinese creators natively.

What's included

Creator matching (KOL & KOC)

We shortlist creators by audience fit and real engagement, not follower count. A mix of KOLs for reach and KOCs for trust, vetted for past brand work and content quality before a dollar is spent.

Campaign management & briefs

Briefs, contracts, timelines, content approvals and payments, all handled. You approve the direction; we run the back-and-forth with creators so you don't have to.

Xiaohongshu (RED) & Chinese creators

Native Chinese-market creator campaigns for brands reaching Chinese-Australian buyers, paired with our dedicated WeChat & Xiaohongshu service when it makes sense.

UGC, whitelisting & tracking

The content creators make is an asset. We secure usage rights so you can reuse it in your own paid ads, and we track reach, engagement and conversions so you know what actually worked.

How much does influencer marketing cost?

It depends on creator size and deliverables. KOC campaigns can start with product gifting plus a modest management fee; KOL campaigns carry per-post fees from a few hundred to several thousand dollars each. We scope a campaign to your budget after a free session and manage the whole thing, so you're not negotiating with creators one by one. For how this fits a wider plan, see our guide to digital marketing budgets for Australian brands.

Thinking about a creator campaign?

We'll do a free 30-minute session: which creators fit your brand, what a realistic campaign looks like, and how to measure it. No pitch deck, no obligation.

Book the free session
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